Think of the mood board as the reference guide for creating your visual brand.īefore you dive into all things Pinterest, the first step is to understand how you want your brand to be communicated. The goal of a mood board is to give you, your designer and/or your team a visual direction. Why are brand mood boards used in the branding process? It can include everything from colors to imagery to textures to patterns to typography options. High level, a brand mood board is an overarching visual collection of various assets.
#Pinterest mood board how to#
> How to create an aligned brand mood board. > Why are brand mood boards used in the branding process? Today’s post will cover all the basics as well as how to utilize Pinterest to create your own brand mood board. But let’s say you’re wanting to create one for your own brand, or get a Pinterest inspiration board pulled together for a team member or designer and you’re not sure how to get started. Today we dive right into what a brand mood board is, why they are the best place to start when creating your visual brand and exactly how to create your board using Pinterest.Ī foundational part of the branding process at Witt and Company is creating a brand mood board, based on the client’s Pinterest inspiration board and brand strategy. WRITING FEATURE Mood boards for your writing: In.The strategy and creation of your branding mood board just got way easier.
#Pinterest mood board free#
(If you want Pinterest to give you more information about who visits, which pins and boards get the most interest, and other analytics, sign up for a free Pinterest business account instead of a personal account.
Interaction is gold for an author! You can easily set up an author Pinterest account. You can use it show your readers how you yourself imagine scenes from your book, characters, or environments, and ask them to add their ideas. Published authors can also use Pinterest for marketing. (Follow best practice on Pinterest yourself and always include a lead back to your sources.) If a subject is useful to your story, you are very likely to find that a Pinterest board somewhere has already collected some great sources for you. Instead you can look for almost any subject or place and find dreamy, beautiful, funny, or strange photos of that very thing. It’s not limited to tags that specifically say they are for children’s books or YA, like this: Hashtags # are a way to find content you are interested in. Rebecca Flansburg, a writer herself and marketing coach, has written a good article about how to use it, here. There’s also a really active, supportive Instagram community for readers ( #bookstagram, among many others) writers. (Always remember it is owned by Facebook, which has shown little concern for its users’ privacy.) Here is a good guide to getting started on Instagram. Instagram is a way of sharing images that many SCBWI members find friendly and welcoming to children’s writers and illustrators.
#Pinterest mood board software#
The writers’ software Scrivener allows you to keep photos associated with your projects in your research folder, where you can see them in the margin as you type.Īn interesting way to keep a mood board, though, and one that doesn’t take up any space on your wall or hard drive, is online, on Instagram or Pinterest. (What is a mood board? Gabriela Pereira explains.) Some have a scrapbook filled with photos cut out of magazines. When you are writing, do you have mental images of your characters and their surroundings? Some writers keep photos that inspire them pinned to their computer desktop, or on a mood board on the wall.
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